Say hello to Sofia Ashraf.
You might not know her name just yet, but you should remember it. Because Ashraf is the most bada** Indian rapper out there. And she wants to take down big companies for alleged environmental pollution in her homeland.
This former-creative-at-Ogilvy-&-Mather-turned rapper has released a video openly criticizing Unilever, one of the largest clients of her former employer. The video comes as part of the petition asking Unilever to take responsibility for mercury poisoning in the city of Kodaikanal, India.
"[Unilever's thermometer] factory operators did not give its workers any protective equipment or information about the disastrous impact that mercury has on health," the petition explains. " [They] also dumped toxic mercury around their plant, and this has not been cleaned up in the 14 years since this plant was shut down."
Ashraf is not happy, and she wants big companies to know it.
One of the best part about her rap song is that it's set to Nicki Minaj's "Anaconda."
"Kodaikanal won't," she raps. "Kodaikanal won't. Kodaikanal won't step down until you make amends now. Uniliver came and left devastation as they exposed the land to contamination. They set up a thermometer factory where workers handled toxic mercury. They dumped their waist in the local shrubbery. Now that's some toxic chic."
Tell 'em, girl.
The New Indian express reports, that the current "death toll stands at 45 workers of the now-defunct Unilever factory besides 12 of their children," not to mention other serious illnesses among numerous members of the Kodaikanal community.
"But this is real," she continues rapping...
... and she means every word.
Make sure to watch the entire video below.
This is hardly the first time that Ashraf has taken the lead on an important cause, Kombini reports.
Check out her being absolutely badass in the video from 2008.. More power to you, Ashrad.