Benjamin Watson, DeAngelo Williams, and Jason Witten are all superstar NFL players — and superstar dads.
In a new campaign for Pantene, entitled "Strong is Beautiful," the dads create "Dad-Do's," or, various looks styled for their adorable daughters.
The looks include classics such as pigtails and braids — renamed "The Daddy and Angel Bug's Magnificant Pigtails," and the "Who Dad-Do," by Witten and Watson, respectively.
"Research shows that quality time spent with dads is key in raising daughters who are more self-confident, self-reliant, and more successful in school and in their careers," People.com cites from Pantene's press release.
In the four campaign videos uploaded to Pantene's YouTube channel, the daughters sit in their glamour chairs while their fathers give hairstyling a valiant try. Needless to say, things start off a little shaky — but they turn out perfectly.
"If you're a father and you only have so many hours in the day, maybe doing their hair is one of the things that you can do to connect with them and to build that relationship," Watson, a tight end for the New Orleans Saints, says.
And finally, Dallas' tight end, Witten, sums the experience up perfectly: "I wouldn't trade a 'Dad-Do' for anything else in the world."
Check out three of the videos from the series below and find the rest here.