Traditional TV networks cry foul quite a bit over Netflix's unwillingness to share its viewership numbers, and when the company does make announcements or release data, it's usually to talk about how many countries it operates in or how quickly people get hooked on its content. That normally leaves everyone to fill in the gaps themselves with third party data, but every now and then, Netflix comes along with an infographic that reveals truly compelling information about how we watch TV in the age of streaming.
The most recent rare example is a report the service released that takes global data of viewing behavior for more than 100 serialized TV series on Netflix and compiles it all into a "binge scale." One end of the scale is the shows we "savor," including BoJack Horseman, House of Cards, and Narcos. While Netflix suggests the complex narratives in dramas like House of Cards are a key indicator for why we take longer to watch them, the explanation for "irreverent comedies" like BoJack is less obvious. Perhaps it's the "societal commentary that powers their densely layered comedy," as the report puts it.
On the other side of the scale is "devour," which includes The Walking Dead, American Horror Story, and Orange is the New Black. While the first two fall into the bucket of shows that "assault your senses" and make it hard to pull away, Netflix suggests the third, more of a comedy, has the quality that "tickle[s] our fancy and make[s] it easy to say 'just one more.' "
The key takeaway here is that if you're dead set on finishing a series, on average you watch "a little over two hours a day to complete a season." Of course, everyone has a very special relationship to how they binge, so let's go for ambiguity here and offer up a congratulations and an apology at once based on that. You pick which is more appropriate depending on the side of the mean you fall.
Check out the results for yourself: