Everytown for Gun Safety, an organization founded by Mayor Michael Bloomberg, has fought tirelessly against the National Rifle Association to expand background checks, end gun sales to domestic abuse convicts and increase gun trafficking penalties.
However, with no new federal gun laws since Sandy Hook, it seems like the NRA is winning the battle.
That is why Everytown for Gun Safety is launching a public relations campaign, and they are teaming up with a major sports organization.
Joining them in their anti-gun violence campaign are NBA players.
The first televised PSA between the National Basketball Association and Everytown for Gun Safety will air during the Christmas Day games. NBA superstars in the commercial include Stephen Curry of the Golden State Warriors, Chris Paul of the Los Angeles Clippers, Carmelo Anthony of the New York Knicks and Joakim Noah of the Chicago Bulls.
The commercial also features gun violence survivors and victims.
"I'm doing this PSA because I think it can be changed," Stephen Curry said. "I don't know what I would do if I got a call or if my daughter is gone. No parent should ever have to go through that. Whatever we can do to hopefully change our culture, that's what we're here for."
Chris Paul said that this PSA "hits kind of home" to him because his grandfather was a victim of gun violence.
Filmmaker Spike Lee first proposed the concept of the NBA doing an anti-gun violence campaign a few months ago to NBA executives.
"We know far too many people who have been caught up in gun violence in this country, " said NBA President of Social Responsibility and Player Programs, Kathleen Behrens, to The New York Times. "And we can do something about it."
"You can go around the corner and get a gun, you can go to this person and get a gun and it's just too easy, too accessible. And it's going to be like that until we decide as people to fight against that," said Carmelo Anthony. "The gun should never be an option."
Watch the PSA:
(H/T: New York Times)