Let's be honest — when you think of the Miss Universe pageant, natural beauty doesn't come to mind at first. The mental picture more or less consists of spray tan, teeth whitening strips, push-up bras, hair extensions, layers and layers of makeup, you name it!
However, this year Miss Universe contestants decided to shatter the outdated stereotype that beauty pageant girls are like walking, talking Barbie dolls.
And they did so by celebrating the one thing that really matters — being confident in your own skin.
It all started when last year's winner Paulina Vega shared a makeup-free selfie on Twitter.
Vega encouraged Miss Universe 2015 contestants, as well as all women around the world, to share no-makeup selfies with the hashtag #ConfidentlyBeautiful, thus celebrating their inborn fierceness.
The challenge majorly caught on.
Several pageant contestants, including the newly chosen Miss Universe Pia Alonzo Wurtzbach, took it to social media to confidently state they feel pretty darn good with what Mother Nature gave them.