This Guy's Hoodie Giveaway Accidentally Went Crazy Viral Due To Breast Cancer Awareness Month

The power of pink in October.

The owner of a roofing company in Pennsylvania had no idea that his Facebook photo contest for Breast Cancer Awareness Month would go viral — but he's sure glad that it did.

Josh Miller routinely gave hoodies to his employees at Miller's Roofing, as well as to their wives. On Tuesday, Miller posted a Facebook photo of him with pink hoodies for a breast cancer awareness giveaway contest.

"It's October and we would like to give away some of our pink hoodies," Miller wrote on Facebook. "Like and share this photo to be entered into a drawing. We will pick a winner every Friday this month."

As the photo began picking up shares in Pennsylvania, more shares began coming in from all across the nation. As of Friday, his Facebook post was shared nearly 300,000 times.

His wife, Rachel Miller, was stunned by the positive response.

"We do run contests from time to time and give away those pink hoodies but we had no idea the response we would get," she told York Dispatch. "It makes you realize that people are interested in a cause and they appreciate that small businesses support causes that are important to them."

Breast cancer is the second most common kind of cancer among women. Raising awareness about early detection during October and throughout the year can have a huge impact. 

"Thank you for the overwhelming response to our pink hoodie contest," Josh wrote on the Miller's Roofing Facebook page on Thursday. "We stand with everyone who is in the fight against cancer, or who has lost someone to cancer."

A Plus reached out to Miller for a comment.