SVT Barnkanalen, a Swedish public broadcast channel for children, wanted to produce a video to help young girls by making menstruation seem less taboo. Their plan was to create something lighthearted yet memorable. It appears they've done just that.
Introducing… dancing tampons.
In addition to the dancing tampons, the video features a catchy song with whistling, a ukulele and lyrics that deliver a reassuring message to young girls:
"They don't want to talk about it, maybe they're a bit ashamed."
"But we know that it is something totally normal."
"We just need to be extra nice, show a little patience, it is just a little blood."
"Period, period, hip hurray for period!"
"The body's working as it should and that is really, really good"
"You should be able to talk about the most natural thing as half the world's population is involved," Petter Bragée, SVT children's producer, said to The Local. He added that is was important because it is "a topic that is relevant for children to know more about, both boys and girls".
"I think it's just fun and cool to talk about periods (...) the only thing that was a little awkward was to sing in public, just because I am really not an experienced singer," Hermansson said to The Local. "The more knowledge and transparency [there is] the less of a stigma that many girls carry."
The video also has splattering blood.
And Hermansson does some rapping.
Watch the full video here:
(H/T: Medical Daily)