McDonald's made headlines in quite the negative light recently when it declined Burger King's proposition to make a McWhopper for Peace One Day in the most snooty way possible. The company has been struggling as of late in the face of consumers' preference for healthier options at fast-casual places such as Chipotle, while also failing to deliver quality burgers on the level of In-N-Out and Shake Shack.
Needless to say, the fast-food giant could use a little advice on how it can spice up its offering in new ways. Former The Simpsons writer Bill Oakley was all too happy to offer that in the form of a little tough love on Twitter, going on a rant that spanned more than 30 tweets.
It covers all sorts of topics such as innovation, simplifying current offerings, generally improving quality and more. Follow the hilarious rant below — McDonald's should be thanking the guy.