A new commercial by McCafé has gone viral amidst a storm of controversy in Taiwan. According to Shainghaiist, the McDonald's-owned coffee chain's 90-second ad, titled "Acceptance," has some religious fundamentalists demanding a boycott because of its theme of tolerance.
In a strongly worded statement made by the Alliance of Taiwan Religious Groups for the Protection of Family's secretary general Chang Shou-yi, the organization stated that it "opposes all advertising that [miseducates] children on sexual behavior," and "boycotts all enterprises that are polluting the next generation," Shainghaiist reported.
A recent article by the Hong King Free Press indicates Murphy Chou, Chief Creative Officer of Leo Burnett Taiwan — the company that produced the ad — denies that the intention is to promote LGBT issues, but rather to spotlight family struggles.
Taiwan is regarded as one of the most LGBT-progressive countries in Asia by The Advocate, which notes that a recent poll showed that more than 71 percent of Taiwanese citizens support marriage equality.
The video, the third in McCafé's "More Warmth In Conversations" campaign, has received 1.4 million views on the company's YouTube channel.
The commercial focuses on a young man who has just come out to his father in a McCafé by writing on a coffee cup.
The father abruptly walks away, leaving his son alone at the table, devastated.
When he returns, however, he makes a small addition to his son's confession...
...revealing a father's tenderness and acceptance.
Watch the original commercial here.
Translations by A Plus.