We're only a few days into 2017, but there has already been a few brilliant beauty announcements: First, Caitlyn Jenner launched a full makeup collection with MAC Cosmetics that is meant for everybody, and now Maybelline has named its first-ever male beauty ambassador, Manny Gutierrez.
With a staggering 3 million Instagram followers and 2.1 YouTube subscribers, Gutierrez has amassed a popular following thanks to his fierce looks, fun personality, and belief that beauty is for everyone. As his Instagram bio reads, "I think boys deserve just as much cosmetic recognition."
Fashionista reported that Gutierrez expressed what an exciting opportunity this is in a statement. He said, "[I'm] thrilled to be able to work with a global brand like Maybellene that is recognizing male influencer talent and is willing to shine a spotlight on it."