If you shop at Manifesta, you won't be limited to a number. Instead, you'll be a flower.
It may seem strange, but the curvy athletic wear brand has ditched numbers for floral sizes in an attempt to break women free from numerical sizes that tend to "define" them in our culture. Meaning? At this store, you're not a size 2-4, you're a Poppy. You're not a 14-16, but a Violet, 6-8 a Lily, 10-12 a Rose, 18-20 an Iris and 22-24 a Daisy. The flowers (and company name) fit in perfectly with the line's body-positive manifesta:
WE BELIEVE THAT EVERY WOMAN DESERVES TO FEEL SEXY.
WE BELIEVE THAT EVERY WOMAN DESERVES TO LOOK AMAZING.
WE BELIEVE THAT EVERY WOMAN DESERVES THE CHANCE TO ACHIEVE GREATNESS.
WE BELIEVE THAT EVERY WOMAN DESERVES THE OPPORTUNITY TO IMPROVE HERSELF AND HER FITNESS.
WE BELIEVE THAT THE ONLY VALID JUDGE OF A WOMAN IS HERSELF.
CEO Rachel Blumenfeld founded the band in 2011 because she wasn't happy with how workout clothes fit women — her clothes would bunch up when doing burpies — and so she had an idea to tailor-make fitness wear for women of all sizes.
She took the company a step further with the flower names because she wants women to know they're more than just a number.
"To truly become a body-positive company," Rachel told BuzzFeed. "I wanted to try sizing that didn't have an inherent hierarchy."
Each fitness piece also has fun, positive names like these 'Follow My Lead' capris.
"[Other brands] used size 2/4 and size 22/24 models to make adjustments so that the different sizes fit and flattered everyone instead of just adding a few inches for every size and hoping that the clothes still looked good," the website says.
Unlike the others, Manifest prides itself on not just catering to the smaller sizes, but spending time on each size, from a Poppy to a Daisy, to make sure the fit is just right.