Imagine living in a world that, for the most part, doesn't communicate the same way as you.
That's a reality for many people who are deaf or hearing impaired. In the United States, only two to four people out of 1,000 are considered deaf, further expanding the gap between those who can hear and those who cannot.
Samsung Turkey has released a new ad called "Hearing Hands" that attempts to bridge this gap while promoting a new call center for those with hearing difficulties. They did so by teaching a few of the town's residents sign language over a month's time to give a man who is deaf the "perfect" day — a day that doesn't include hearing, but on which everyone else is speaking his language.
Here's what happened:
First, the residents of Muharrem, Turkey learn sign language.
Then, the man and a friend walk around town, encountering people who know sign language.
The man is skeptical.
But his friend acts like nothing is up.
Until finally, he realizes what's going on and is moved to tears.
Watch his entire day unfold, but fair warning, you'll want to learn sign language when it's over.
You totally should!