Men And Women Will Pay 2 Different Prices For An Issue Of The Same Magazine

"The content is exactly the same—just like the work that men and women do."

Maclean's magazine — a Canadian monthly publication that focuses on current events, politics, and pop culture — has come up with a creative way to bring attention to the gender pay gap. 

As reported by Buzzfeed News, Maclean's publishers are asking men to pay 26 percent more than women for the latest issue. That 26 percent gap represents the wage discrepancy that exists between full-time salaries paid to men and women in Canada, which is roughly six percent higher than the gender pay gap in the United States.

According to a tweet from Maclean's, the publisher plans to release two covers for the magazine's March issue that each call attention to the different prices. As the tweet states, women will pay $6.99 for the magazine, while men will fork over $8.81. Though each cover differs slightly depending on the intended audience, both state, "The content is exactly the same—just like the work that men and women do."

Speaking of the content, the covers also indicate that many of the articles within the March issue will deal with topics relating to pay equity, sexism, and workplace discrimination. 

Though readers can obviously choose to pay whichever price they want, the hope is that this action will lay the groundwork for a larger conversation. "After years of stasis, pay equity is having its moment as the next beat in the cadence of the #MeToo movement," a press release from Maclean's states. "Our hope is that these dual covers stir the kind of urgent conversation here that is already happening elsewhere around the world."

Since Maclean's is also aware that the gender pay gap is even larger for women of color, transgender women, and other marginalized groups, the press release also states, "the $1.82 differential in our cover prices this month is being donated to those for whom the pay gap is most extreme." In particular, Maclean's will give the money to Indspire, an Indigenous-led charity that invests in Indigenous education, where it will then be put towards a scholarship for women.

Given the increased interest in conversations around pay equity, Maclean's gesture is inventive, but not entirely unheard of. Last August, for example, a coffee shop in Australia tried something similar when they opted to institute a "Gender Pay Gap Tax" for male customers only. The tax stipulated men were to be charged an 18 percent premium — the same amount as Australia's gender pay gap. 

Cover images via Maclean's and Shutterstock / Rawpixel.com

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