These Couples Are Covered In Color For One Moving Reason

Because everyone deserves to be loved.

Love is a feeling that transcends time, culture, religion, race, gender — pretty much everything. Almost everyone has experienced love at some point in their life, which is why Zim Colored Powder decided to team with Brazilian advertising agency Tuppi to create the "Love is Colorful" campaign. 

The campaign specifically highlights acceptance of love within LGBT communities, and pictures couples of varying sexual orientations covered in colored powder, kissing.

"Our main idea was to remember that love is universal!" Zim Color's Lorena Caliman of marketing writes to A Plus in an email. "It comes in many ways, and all of its forms are worth [celebrating]. We pictured some of them, but there are still lots of other kinds of love. That's why it's colorful." 

(H/T: Bored Panda

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