The 2017 Golden Globes featured some fantastic moments, including Meryl Streep's powerful speech, but some of the commercials got people talking as much as the award winners. One advertisement that stood out was the L'Oréal Paris "True Match Foundation" ad.
Their campaign video,"Your Skin, Your Story," featured their foundation, which is available in 33 shades for people of all different backgrounds and skin tones. Those in the video included Blake Lively, Dutch-English model Lara Stone, Chinese Model Xiao Wen Ju, plus-size model Sabina Karlsson, and Darnell Bernard.
Activist, actress, and model Hari Nef, who is transgender, is also featured. Her inclusion is especially noteworthy as there are not many transgender people represented in the beauty industry, besides people like Caitlyn Jenner and Andreja Pejić, who made history when she became the face of Make Up For Ever in 2015.
Nef took to Instagram to share how thrilled she was to be in the campaign, saying, "I'm in the new @lorealmakeup campaign and that's pretty wild to me."
Racked reported that Tim Coolican, Deputy General Manager of L'Oréal Paris USA, said in a release for the ad, "L'Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth. By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin."
L'Oréal Paris ambassador Lively echoed this sentiment in an Instagram post about the new True Match campaign.
She wrote, " 'Because I'm worth it' is an iconic belief that resonates with so many, for good reason. Now more than ever that simple phrase is a powerful reminder to us all, as women are coming together, rising up, and standing for their value. We are worth it. We are different shapes and sizes. We are different colors. We are beautiful inside and out. We are kind. We are brave. We are vulnerable. We are flawed. We are perfect. We are worth it. And we each have a story to tell. Which is why I was so moved by the 'Your Skin, Your Story' campaign. It's a beautiful illustration that we are in this together. And we are listening to one another and celebrating each other for both our similarities, and our differences. Now THAT'S beautiful."