New 'Keeping Up With The Kattarshians' Reality TV Show Promotes Cat Adoption In The Most Adorable Way Possible

It's reality TV that makes a real difference.

No matter how popular a reality TV show may be, any — even "Keeping Up With The Kardashians" — can be improved with kittens.

Case in point: Keeping Up With the Kattarshians, a new internet live stream show that's purr-fect for reality TV cat fanatics. 

The animal world's adorable response to KUWTK stars four kitten siblings — Guðni, Ronja, Bríet, and Stubbur — living in an oversized dollhouse. So not only do viewers have around-the-clock access to the cutest cats in showbiz, but they can watch them snooze in mini bunk beds, climb up teeny, tiny stairs, and even curl up in a pint-sized bathtub. 



While it may seem like this show couldn't get any better, it can — and already has.

Created by Icelandic broadcaster Nutiminn as "a cooperation project" with The Icelandic Cat Protection Society, the Kattarshians are all orphans who will stay in the house for three to four weeks before they are adopted. Then, a new group of homeless kittens will take their place. 

But the show isn't just a cute and clever way to find these kittens forever homes. In just a week, it's already been "credited with raising the profile of animal adoption in Iceland," according to show producer Inga Lind Karlsdóttir in an interview with Vice's Broadly. "It took about a year to put together, because we wanted all the animal welfare authorities to approve it," she told the publication. 

The Icelandic Food and Veterinary Authority, the animal welfare officer, and the expert veterinarian and animal welfare officer in Iceland all do. Additionally, employees and volunteers from The Icelandic Cat Protection Society keep up with the kittens two to three times a day, cleaning their house and litter boxes, serving them food, and ensuring they get a sufficient interaction time with humans. 

It's pretty safe to say that, like the real-life Kardashians, these kittens' living situation is the cat's pajamas.

Watching the overwhelmingly positive public response to a reality TV show about kittens has "been amazing," Karlsdóttir added. "I thought it was a cute idea but I never thought it would go so big. It's more than I could hope for." In the show's first 24 hours, it generated approximately 3,000 shares, according to the Keeping Up With the Kattarshians official website. Karlsdóttir affirmed that the show has also attracted the highest-ever traffic to Nutiminn's website.

Besides live streaming the show via its three GoPro cameras on Nutiminn, interested viewers (also known as basically everyone) can watch selected video compilations of highlight moments on the broadcaster's YouTube channel. Whichever way you keep up with the Kattarshians, an endless kitten live stream sure seems like the purr-fect pop culture obsession. 

(H/T: Time)

See more kitty fun in the video below:

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