Layton's campaign features online badges that people can put on their social media profiles to let others know about their mental illnesses, invisible illnesses, or neurodivergent conditions.
"So, I am going to jump right in. I had an idea, maybe it will take off or maybe it will die before anything happens, but it's worth a shot. I've made these with the intention of, as the hashtags say, ending the stigma of mental illnesses, other neurodivergent conditions. Just because an illness is often invisible, it doesn't mean your battle should go unrecognized. If someone is struggling with a mental illness and/or other neurodivergent condition they should feel comfortable reaching out, they should feel safe discussing it. Most importantly, they should know they're not alone. Be proud of your accomplishments. Be proud of your fight. Be proud of your survival. Please share. Use as a profile picture! Collage what applies! Talk about your personal experiences! Official Page with all current "badges" : http://fb.me/EndTheStigmaBadges Facebook will no longer let me add photos to the post. I will try to add any additional ones to the comments. #endthestigma #1in5 #youarenotalone #iam1in5 #mentalillnessawareness"
Cosmopolitan UK reports that Layton was inspired by the passing of mental health advocate Carrie Fisher to create the campaign. Furthermore, the 28-year-old was tired of hiding her bipolar disorder from others.