Every night, Justino, a security guard at a mannequin factory, puts on his uniform, takes the bus to work, and clocks in for his night shift.
There's no one there with Justino, save a bunch of mannequins, so he uses the inanimate figures as an imaginative source of company.
They take pictures together, snap selfies, and even play soccer.
It's evident that Justino is rather lonely — missing out on the happenings of the day shift, but instead of moping, he uses the mannequins to decorate the main office and surprise his fellow co-workers.
Justino leaves the mannequins in funny poses and unexpected places. He even arranges a bunch of them to illuminate in the shape of a Christmas tree.
Altogether, the mannequins and Justino's kind gestures light up the office — spreading cheer and good spirits through the company.
So many feels.
At the end of the advertisement, the company wins a Christmas lottery, specifically the Lotería de Navidad 2015, but Justino isn't around to hear the announcement.
Yet in a heartwarming plot twist, the office surprises Justino with his own mannequin — holding the winning ticket — as they wait with a bottle of champagne.
And if you're not sobbing yet, just look at this face:
Now that's the holiday spirit.
Be sure to watch the full ad below: