Kendall Jenner and her model pal Hayley Baldwin have been making headlines for the last couple of days with their matching BFF tattoos.
The two besties got almost identical tiny broken hearts inked on their middle fingers — Kendall's in white and Hayley's in red — which they of course Snapchatted for the world to see.
"It's the little things that matter," Jon Boy explained on his Instagram.
But who is this tattoo artists that everyone is currently raving about?
"I never considered myself an artist — even now, I don't think I'm an artist. Tattooing is my craft," Jon Boy told Refinery29. "I like timeless, elegant, sophisticated, and simplistic. I think less is more."
Jon Boy, who was going to be a youth pastor but had quite of a career change, moved to New York form Chicago five years ago and started working at West 4 Tattoo. His signature minimal tattoos quickly became something every girl in town wanted to have.
Scroll down to see his brilliant work for yourself.