How Is The Sports Illustrated Swimsuit Issue Still A Thing?

The Sports Illustrated swimsuit issue has been around for a long time, but why?

"Last Week Tonight" with John Oliver asked a very important question about the annual "Sports Illustrated Swimsuit Issue" How is it still a thing? The segment reminded us that the "Swimsuit Issue" was born in the 60's, a time when blatant sexism was commonplace. 

So why, 50 years later, is it still the magazine's best-selling edition every year, with sales exponentially increasing specifically from the swimsuit covers?

The video goes on to point out the annual controversies associated with the issue (like their racially insensitive artistic choices), and the sometimes repugnant media coverage of the magazine's release. 

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