Jameela Jamil Wants To Know How Much You Weigh — But Not In Pounds

"I like myself in spite of EVERYTHING I’ve been taught by the media to hate myself about."

English actress Jameela Jamil, who stars on NBC's The Good Place, is sick of seeing women determine their worth by the number they see on the scale. She recently started "I Weigh," a social media campaign that aims to help encourage women to love themselves for their personal qualities and achievements instead of their waistlines. 

The campaign started as a response to a photo that featured the weights of the Kardashian-Jenner clan circulating online. "This is how woman are taught to value themselves. In Kg," Jamil wrote in an Instagram story. "Who gives a fuck what weight you are?"

She then shared a photo of herself and shared her "weight." And no, it wasn't a number. 

"I weigh: Lovely relationship. Great friends. I laugh every day. I love my job. I make an honest living. I'm financially independent. I speak out for women's rights. I like my bingo wings. I like myself in spite of EVERYTHING I've been taught by the media to hate myself about," she wrote. 

The post blew up and many other women decided to share photos of themselves describing their self-worth as anything but their weight. The positive response inspired her to start @i_weigh, a new Instagram account specifically for the campaign.

"This post of mine started a mad wave of amazing women posting their own back to me in our revolution against shame and self hatred over our looks, perpetuated by the media. I have received thousands and they are too beautiful to not celebrate," she wrote on her personal Instagram account. "I have started an account called @i_weigh to post them all. SEND ME YOURS to that account! I'm fucking tired of seeing women just ignore what's amazing about them and their lives and their achievements, just because they don't have a bloody thigh gap. The link is in my bio but please follow the account so we can start this revolution properly and make the fashion and media industry see how many of us are DONE with this shit."

In the account's bio, Jamil explains that the movement aims to help women "feel valuable and see how amazing we are, and look beyond the flesh on our bones." In less than a week, the account has amassed more than 7,000 followers. 

Scroll through to see just a few of the 250+ body positive posts shared on it so far. 

Cover image via Ga Fullner / Shutterstock.com

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