Notice anything different about this bathroom sign?
It's kind of hard to miss. But that's exactly the point.
Axosoft, a project management company for software development teams, developed a campaign that challenges the way people see women, starting with the ladies' room sign.
Though we've always thought the female figure in the signs is wearing a dress, the #ItWasNeverADress campaign suggests that she's wearing a superhero cape instead.
"#ItWasNeverADress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day," Axosoft wrote on the campaign's site. "In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed."
Their reimagined bathroom visual wants to alter that perception.
Men still outnumber women in technology by a ratio of 7 to 3, but the group behind the #ItWasNeverADress hope to deconstruct the idea of what people in tech look like, and open the space for women to fit in.
"It's to challenge assumptions and perceptions about women in technology," Axosoft's new curator of code Tania Katan told the Phoenix Business Journal at the campaign's launch during the Girls in Tech Catalyst Conference.
Because "when you see women differently, you see the world differently."
Se you in the
ladies' superwomen room!