On just a regular day, a boy sets out on his bicycle. A mother takes her daughter for a drive, a father leaves work to see his son play ball, a wife waits to have dinner with her husband, and a woman waters her plants in her front yard.
It's just a regular day, in a quiet neighborhood where everyone seems to be minding their own business.
Until one car crash happens right in front of their eyes.
In a powerfully emotional video, a car crash completely rocks a neighborhood.
But when we rewind back before the horror...
to a day filled with bubbles...
before the crash...
It's revealed that the cause of the crash was entirely preventable....
No post, glance, email, search, or text is worth a life, the AT&T video concludes.
According to AT&T's website, It Can Wait, nearly 4-in-10 people admit to social networking while driving, while a dangerous 49 percent of commuters admitted to texting while driving.
In 2013, 3,154 people died in crashes where drivers were distracted by activities such as texting, using their cell phones, watching videos, or reading, according to the Official US Government Website for Distracted Driving.
Moreover, the publication cites a 2009 Driver Distraction Study by the U.S. Department of Transportation, saying:
"Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field blindfolded."