Nonprofit outreach just got technical.
Monday evening, Facebook rolled out its "Donate Now" button, available for its business and nonprofit pages to use to make donating simple.
"Now, it's easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice," it wrote on the announcement featured on its Facebook for Business page.
Facebook first rolled out the button in 2013, but to only select businesses.
According to TechCrunch, Facebook decided to install the new call-to-action button to all companies after realizing how much good can come from connecting people to groups that spread awareness. It wants to make those connections, from person to donation, easier than ever.
Photos released with the announcement as an example feature the donate button on the ALS Facebook page. The nonprofit has benefitted the most from the social media behemoth as the Ice Bucket Challenge raised millions for the cause, largely in part through the virality of the challenge, which spread on Facebook last summer.
According to Facebook, pages or ads can install the button by choosing the "Add call-to-action" selection on the top-right-hand corner of the page. Then the page creator can link the button to the site they want the visitor to go to.
With technology, and subsequently social sharing, at the forefront of awareness, this small innovation could make a huge different for nonprofits.