For the most part, anything "plus-size" is usually associated with women.
Getting recognized as beautiful, powerful, and capable, is an uphill battle for many plus-size ladies who want to make it in the fashion industry, or simply feel good about themselves.
The promotion of body positivity and diversity in the fashion world still misses one important point — men can be plus-size, too.
Simply Googling the term "plus-size model" reveals a clear pattern. It's hard to find a male model representing the plus-size men of this planet — but not for long.
Modeling agency IMG Models is redefining the way we think and talk about "bigger" people by launching a plus-size modeling division for men. Titled Brawn, it's meant to represent "physical strength" and empower everyday guys.
"The body positive messaging and size diversity is something that's relevant and something that continues to be on everybody's mind. We have to extend the conversation for men," Ivan Bart, president at IMG Models, told WWD.