Notice anything about the sign below? Apparently, it's 2015, and people are still taken off-guard by the fact that an engineering company's ad included an attractive, smart woman. But ladies in the field aren't taking it and they're using a hashtag to make that clear.
It all started with platform engineer Isis Wenger of OneLogin, who had to deal with backlash when her job's ad featured her in the above train station ad. In a blog post, she explained that friends started sending her screenshots of the ad that went viral. Some comments were nice, but most weren't and demeaned her.
One man posted the image and wrote: "I think this is haphazard branding. I think they're trying to appeal to women, but are probably appealing to dudes."
You know, as if the sole reason a woman engineer is featured on a billboard is to appeal to people, not actually just represent her place of work.
Wenger was just taken back.
"This industry’s culture fosters an unconscious lack of sensitivity towards those who do not fit a certain mold," she wrote.
She continued: "I'm sure that every other women and non-male identifying person in this field has a long list of mild to extreme personal offenses that they've just had to tolerate."
She wrote that she herself has had dollar bills thrown at her in office settings as well as employees messaging her to be "friends with benefits" even while she was still in the interview process.
It's no wonder that men overwhelming make up the majority in this field. It's been cited that women tend to leave the tech industry at high rates due to sexism and blatant culture issues like the instances Wenger pointed out.
So she decided to set the record straight — and took another photo. This time, one with a clear message:
This is what an engineer looks like.
"I'm not trying to get anyone in trouble, fired or ruin anyone's life," she wrote. "I just want to make it clear that we are all humans, and there are certain patterns of behavior that no one should have to tolerate while in a professional environment."
Soon after, others joined in on the movement, too, using the hashtag #ilooklikeanengineer to prove that judging a woman's brains by her looks could not be any more off base.
These women look like engineers to us.
You were saying, haters?