In our recent article titled "3 Young People Get To See The Cambodian Factories Where Their Clothes Are Made. Their Reaction Is Telling," we brought up the idea of being caught in the whirlwind of clothing trends and not thinking too hard about where our clothes come from, or who makes them.
When you think about it, tags like "Made in Cambodia" hardly tell the whole story behind a garment. But what if they would?
Creative agency Rethink Canada has launched a brilliant campaign for the Canadian Fair Trade Network, called the "Long Tag," meant to draw "attention to the people around the world working tirelessly in unsafe conditions." These labels definitely offer up a new perspective.
How much do you know about where your clothes come from? Scroll down to find out what the tags should really say.
"Made in Cambodia by Behnly, nine years old. He gets up at 5:00 am every morning to make his way to the garment factory where he works. It will be dark when he arrives and dark when he leaves. He dresses lightly because the temperature in the room he works reaches 30 degrees. The dust in the room fills his nose and mouth. He will make less than a dollar, for a day spent slowly suffocating. A mask would cost the company ten cents."
"Made in Sierra Leone by Tejan. The first few times he coughed up blood he hid it from his family. They couldn't afford medical treatment and he couldn't risk losing his long-time job at the cotton plantation. When he fell into a seizure one day it could no longer be ignored. The diagnosis was pesticide poisoning. The lack of proper protective clothing has left him with leukemia at the age of 34. He has two daughters. One of them starts work at the factory next year."
"Made in Bangladesh by Joya who left school at the age of twelve to help support her two brothers and newly widowed mother. Her father was killed when a fire ripped through the cotton factory where he works. She now works in the building across the street from the burned down factory. A constant reminder of the risk she takes everyday."
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(H/T: Design Taxi)