Emma Watson Is Turning The Empire State Building Pink Tonight For A Great Reason

"Social progress can inspire art and so the arts can inspire social progress."

Emma Watson inaugurated HeForShe Arts Week in New York City today with the announcement that she'd be painting the city's best-known landmark pink... or at least magenta. 

HeForShe Arts Week is an initiative launched by UN Women that, according to its press release, is "geared towards leveraging the arts for gender equality."

The actress and activist was joined by writer and New York City First Lady Chirlane McCray at the Empire State Building where the skyscraper will be lit in rosy hues tonight to celebrate International Women's Day and the partnership between HeForShe and Gotham's art and restaurant community.

Watson later took the stage at The Public Theater with other activists and artists to address the challenges ahead.

"Great movements for social and human progress have always been illuminated by great art," Watson said in her opening comments. "Social progress can inspire art and so the arts can inspire social progress. HeForShe Arts Week is the next page in that story."

HeForShe Arts Week runs from March 8 to 15 in New York City, with plans to reach global cities next year.

For more about HeForShe, check out its website and follow them on Instagram, Facebook, and Twitter. 

(Cover Photo: HeForShe/Eric Kilby licensed under Creative Commons.)