If you are anything like the average American, then you probably grew up drinking soda — lots and lots of soda. In fact, a 2010 AdAge study found that about 44.7 gallons of soda are consumed per person every year in America.
And because some soft drink companies advertise their product as "Happiness in a Bottle," one nonprofit group called the Center for Science in the Public Interest (CSPITV) set out to show people what happiness in a bottle actually looks like — because it's not pretty.
CSPITV put up a Happiness Stand to offer passersby a nice, refreshing "cup of happiness."
Here, have some nice refreshing sparkling water.
Many were happy to stop on a hot day to grab a cold cup of sparkling water — That is, until the people at the Happiness Stand were like:
Oh wait, let us just add in not one, not two, not three, but 10 packs of sugar. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. Here ya go.
People looked pretty disgusted, as most would not dream of putting even half that much sugar in a cup of coffee, let alone a cup of soda water.
But the servers at the Happiness Stand weren't done yet...
We're just gonna add in some of this caramel food coloring stuff.
Does it look familiar?
Voilà! It's soda AKA happiness in a cup!
"This is just the same amount of sugar that's in a regular can of soda," explains one of the Happiness Stand servers.
Unsurprisingly, customers were mostly disgusted to learn the contents of a drink they consume daily. "When you see it made right in front of you, it's like... it's horrible for you," said one man.
Warning: watching this video will make you never want to drink soda again.
The video description says it all: "We built a Happiness Stand to show people the truth about soda. That it isn't happiness. It's just sugar, water… and a billion dollars in advertising. #ShareHonesty today."
So next time you're reaching for a can of soda, think of a healthier alternative, like water!