As its core product is a search engine that processes billions of queries every day, Google is home to an incredible wealth of data on what sorts of answers people want to find online. Its annual Year in Search roundup crafts a fair amount of this information into trends that tells us about ourselves and the world at large, but, of course, there are many different ways to present the data.
One of them, as it turns out, is as a simultaneously funny and revealing portrait of the most pressing questions on our minds. For example, a map of America compiled by Estately features each state with its most-Googled question hovering directly over it, painting a fascinating portrait of the United States today.
Using the Google auto-complete feature, Estately found hundreds of the most Googled questions and plugged them into Google Trends to find out which state sought the answers to those queries more than any other state from 2004 to 2016. From Hawai'i's existential "What is the meaning of life?" to West Virginia's clueless "When is Cinco de Mayo?" the resulting map shows how diverse our nation of more than 320 million people really is.
See the glory of the map in its entirety below:
Cover image: Estately