Heard of Room Escapes? If not, you soon will. They are the latest growing trend in live, social entertainment, the premise being that a small group of three-five people willingly enters a confined space, and attempts to MacGyver its way out in 15-30 minutes.
Room Escapes became popular a couple years ago in Korea and have gained trend traction with pop ups in NY, LA, and San Francisco. Part mind-bender and part party, the adrenaline pumping, claustrophobic experience requires teams to find clues, solve interactive puzzles, and complete challenges to escape the room just in the nick of time.
The can't-miss Room Escape at SXSW is Escape the Cold, sponsored by National Geographic, to promote its Life Below Zero series, which returns in March, 2015.
Participants will enter tents with simulated arctic conditions, where they will discover if they have the stamina and wherewithal to escape via a process that includes connecting clues, completing challenges and solving puzzles. In addition to the actual game, the experience features a bar serving complimentary cocktails, a lounge area and DJ to keep up the frosty fun.
Executing outside the SXSW environment, USA Network also leveraged the Room Escapes experience for its show DIG, wherein fans were teamed in groups of 10 to solve an archaeologist-themed escape.
For brands like Nat Geo and USA Network, Room Escapes translates brand story into brand experience.
Those of you in Austin, report back to us from the frost!
"Escape The Cold" is at 307 E. 2nd Street, in Austin (which will hit a high of 75 degrees Farenheit today) and live 11am-7pm all weekend.