Christmas is just around the corner, so people are rushing to get presents for family and friends. Sure, the act of giving and receiving feels nice, but since when did the holiday become all about that?
To remind people that Christmas is about something more, like making time for loved one, German supermarket Edeka put out a powerful ad about an elderly man trying to get his family to come home for the holidays.
When the man's kid's and grandchildren say they can't make it, he decides to do something drastic.
To find you what happens, watch the video below. It's a tear-jerker, so have your tissues ready.
As one Facebook user puts it, "when a random grocery store ad makes you question your whole lifestyle."
Booking tickets home right about now.