Campaign Features 21 Percent Of Missing Clothes To Drive Point Home About Pay Gap

#CloseThePayGap

April 12, 2016 is Equal Pay Day, the date that represents how far into the year women must work to earn what their male counterparts received in the previous year. Currently, women in the U.S. earn 79 cents for every dollar earned by men, which represents a 21 percent pay gap.

Driving home the point that women should be paid the same as men is Gap Inc., who launched a campaign featured some of its employees styled in outfits missing 21 percent of their wardrobes to symbolize the pay gap. It's part of the #CloseThePayGap initiative.

"Gap Inc.'s new interactive digital experience, online at Gapinc.com/equality, draws attention to the impact of the missing 21 percent of women's paychecks, and aims to engage millennial women and men," Gap Inc. spokesperson Laura Wilkinson told A Plus. "We know our customers and employees are passionate about equal pay for equal work, and we're excited to see such positive engagement this early in the campaign."

Here are 13 photos of women missing 21 percent of their outfits to spread awareness about the need to close the pay gap.

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