The creators of Game of Thrones have tapped into the undercurrent of discontent in the American election cycle and leveraged its power to popularize an ad campaign for the show's Season 6 digital HD release.
The campaign, which urges fans to vote in a mock election at TheGoTParty.com for one of four allied couples to sit on the Iron Throne, has so far attracted over 19 million voters.
The choices are:
Daenerys Targaryen/Tyrion Lannister
Jon Snow/Lyanna Mormont
Petyr Baelish/Sansa Stark
With the exception of Cersei Lannister/Qyburn, who've captured a measly 2 percent of the vote, each ticket is within 2 points of each other, with Jon Snow and Lyanna Mormont leading with 34 percent.
The video campaign and accompanying attack ads are all fantastic, but Cersei Lannister's really captures the ruthlessness of her clan, particularly when it comes to skewering — no pun intended — her opponents with an attack ad.
Take a look for yourself:
Disclosure: Writer K.S. Anthony is a paid shill of Cersei Lannister, as he knows your votes mean nothing when it comes to power. See you in King's Landing.