How many times have you reached into the fridge only to realize the item you wanted has expired or become rotten? Unfortunately, we've all made poor lifestyle choices that have led to wasted food, money, and water.
The Ad Council wants to help you be less wasteful when it comes to food. The non-profit organization "produces, distributes and promotes campaigns that improve everyday lives." Their campaign "Save The Food" helps to educate people on food waste and provides tips for reducing it in their day-to-day lives.
They recently created a short film titled "The Extraordinary Life and Times of Strawberry." In it, viewers can watch the life and death of a strawberry as it grows at a farm, is transported to a grocery store, and eventually dies in the back of a fridge.
"Did you know that 40 percent of our food ends up wasted? Wasted food is the single largest contributor to landfills in the US—not to mention that it wastes water, labor, fuel, money, & love," the Ad Council wrote in the video's description.
You can watch the strawberry's journey in the video below:
Reducing food waste can decrease pollution in our environment, save water, and help our wallets. "A 4-person family loses $1,500 a year on wasted food," according to the Ad Council. Their website has an interactive calculator that shows you how much money you could save daily, weekly, and monthly depending on the size of your household if you stopped wasting food.
There are several simple lifestyle changes you can make to help reduce food waste. Planning and prepping your meals ahead of time, for example, helps ensure you eat food in your fridge before it goes bad, rather than just ordering out. You can also survey your fridge to see what you need to use before it goes bad.
When you're at the grocery store, stick to a list and only buy the things you need. Don't be scared away by oddly shaped produce. They're perfectly good! If nobody purchases them, they'll get thrown out.
You should also educate yourself on how to best store the fruits, vegetables, and other foods you eat as well as learn when they've truly gone bad. "90 percent of us throw away food too soon," according to the Ad Council.