Facebook Will Make Its Employees Experience The Slower Connection Of Developing Countries

2G Tuesdays.

Facebook has always taken a unique approach to building its products. One of the company's primary mottos until recently was "move fast and break things," suggesting that it was more important to get products public quickly and see what happened in the market, even if some bugs shipped out with them. The company has since retreated from that saying, but continues to find innovative ways to motivate its employees and inspire the sort of creativity that has pushed it to a multibillion dollar success story. Most recent among these is a new initiative called "2G Tuesdays," in which Facebook will slow its site down for employees for one hour every Tuesday.

The hope is that developers will understand what it's like to access the platform on the sort of connection that many users do in less developed areas of the world. In Africa, where Facebook has more than 120 million active users, 57 percent of people log into the service using a feature phone on a 2G connection. "They're going to see the places that we need to improve our product, but they're also going to see the places where we have made a lot of progress," Facebook Engineering Director Tom Alison told Business Insider.

Via Quartz
Via Quartz

Initiatives like this one and Internet.org, an ambitious plan to bring internet to every human on the planet, are a symbol of Facebook's dedication to connecting the world in a positive way and, of course, it's no coincidence that they fall in line with the company's core business strategy. By enabling ease of use to its platform in developing countries, Facebook will be able to grow its user base beyond the 1 billion-plus that already use it in largely developed areas with better Internet connection.

Having services that truly help the world while also making your business money is a clear win-win and likely dream situation for any CEO. Well done, Mark Zuckerberg.

Cover image: Wikimedia