Believe it or not, this is a commercial for chewing gum.
Created by Extra in 2013, this touching bit of film captures a father and daughter's relationship over a lifetime.
It has, at the center of its narrative, the motif of an origami crane.
The crane's significance comes from a Japanese legend that says that anyone who folds a thousand origami cranes will be granted a wish.
The paper bird appears throughout the video as both the father and daughter age.
Japan travel and cultural guide Japan Talk notes that cranes are of special significance between father and daughter:
Strings of 1,000 cranes, known as Senbazuru, are commonly used as decorations for festivals and events. It is said that each string must be created by a single person within one year. It's customary for a father to give a Senbazuru to his daughter at her wedding.
At the end of the video, the significance of the cranes finally sinks in.
It's a well-crafted and incredibly deft story that embodies the best things that go into our relationships: our hopes, concerns, and wishes for the ones we most care about.
And while yes, it is a commercial for chewing gum, it does something that few commercials do: It reaches for — and grasps — some of the truths we share that make us human.
Watch the commercial and its touching ending here.
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