Known for his genre-bending sound, up-and-coming artist Matthew Koma is just as comfortable pushing the world of punk rock somewhere new as he is with EDM, and he's just getting started. From co-writing the Grammy-award winning song "Clarity" with Zedd to remixing Bruce Springsteen's "Rocky Ground," he's all over the map and proving that he's unafraid to tackle just about any style. In EDM alone, he's already worked with the likes of Sebastian Ingrosso, Tiësto, Afrojack, Alesso, Steve Aoki, Nicky Romero, and Fedde Le Grand. Now he's switching gears over to a tried-and-true classic to bring out the positivity of a simple message.
"What the World Needs Now is Love" was originally recorded in 1965 by Jackie DeShannon, with lyrics by Hal David and music composed by Burt Bacharach. It has been re-recorded, covered, and remixed several times in the 50 years since, and now Koma is adding his soulful version to the pile with a video that captures its pure positivity.
"I've always loved this song and its relevancy is constantly being reawakened and redefined," Koma told A Plus. "It humbly says something plain, simple, timeless, and necessary. The power of positivity is awe-inspiring, and to witness people being so human and pure is a beautiful pause from the noise."
Koma's video features many short cuts of different people smiling directly into the camera over as he sings the song's all too familiar lyrics. The idea is simple and the video says as much right at the beginning: it's about asking strangers to help spread positivity by just smiling. From the looks of it, doesn't seem like it was too hard to get people onboard.
Now let Matthew's bright new video speak for itself:
Cover image: Matthew Koma via YouTube