People from the United Nations office in Egypt did a social experiment where they asked local men to say their mothers' names out loud. Easy enough, right?
Nope. They actually were refused. A lot.
Apparently, in Egypt and some other Middle Eastern countries, a mother's name is associated with shame and indignity.
For a man to be called by his mother's name means great disrespect and embarrassment. Saying it in public is almost like asking to be ridiculed on purpose.
Sounds harsh, right?
To make a change, UN Women teamed up with ad agency IMPACT BBDO Dubai and created a new empowering campaign called "Give Mom Back Her Name."
The campaign was launched on Egyptian Mother's Day, March 21, and aims to start a larger conversation on women's rights and gender equality in the region.
"A woman's name should never be associated with shame or embarrassment – this Mother's Day, we are reclaiming that space and recognizing women for the incredible individuals they are, not only as the mother of her eldest son." Mohammed Naciri, UN Women Regional Director for the Arab States and North Africa, said in a press release.
Watch the full video below.
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