This Australian Model Wants The Industry To Stop Labeling Her As 'Plus Size'

"I am a model FULL STOP."

When a couple of days back Ajay Rochester, the former Biggest Loser Australia host, publicly raised concerns about the fashion industry and the way it uses the term "plus size", which can be "harmful" and "damaging for the minds of young girls," Stefania Ferrario, a Melbourne-based model, decided to join the fight.

Ferarrio shared a photo on her Instagram account calling for the industry's attention.

The caption under the photo reads:

I am a model FULL STOP. Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering. [...] Let's have models of ALL shapes, sizes and ethnicities, and drop the misleading labels. I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession!  


Rochester responded to the model's Instagram photo a day later with a message that was just as powerful.

Her Instagram comment says:

Okay girls! Let's do this! I am a woman FULL STOP! We are all women. Many shapes and sizes. It's not us vs them. We are sisters! #droptheplus

And now women around the world want the industry to #DropThePlus

Oh you read that right.

That's girl power at its finest right there. We don't like labels.

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