Dove's "Love Your Curls" campaign continues to promote self-love.
Previously, the campaign produced a heartwarming commercial that featured young girls who weren't proud of their natural curls. With the help of their mothers, they learned why they should embrace and celebrate their natural hair textures.
Now Dove has pursued another way to get young girls of all backgrounds feeling confident.
They partnered with bestselling author Taiye Selasi to create a children's book "Love Your Curls" featuring poems and short stories aimed to inspire appreciation for one's curly hair texture, The Huffington Post reported.
In the interview with Huffpost Black Voices, Selasi reflected feeling self-conscious of her natural hair texture as a young girl. At the time, she didn't think society considered her hair to be beautiful. She described feeling a shift for the better when artists like Lauryn Hill and Erykah Badu made their debuts while embracing natural hairstyles. She used her experience to help shape the purpose and mission for her book.
"It was a journey – one that I hope that little girls can take faster than I was able to," Selasi told HuffPost.
Selasi's experience can particularly be identified with many other women of the African diaspora.
There has been a boom in recent years of natural hair blogs and YouTube channels celebrating natural hair for women of color, but one book in particular takes on the natural hair conversation and puts it in the context of history.
"Hair Story: Untangling The Roots of Black Hair In America," written by Ayana D. Byrd and Lori L. Tharps, addresses how in the early 1900s, Black people had to take on Eurocentric characteristics to attain the "American dream." Natural kinky hair, for example, was suggesting undesirable characteristics that went against the "status quo."
Dove and Selasi want to bring people of all races, cultures and experiences together to celebrate their curly hair and to appreciate its beauty.
Selasi's "Love Your Curls" is available for download.
Check out Selasi's interview with HuffPost below:
(H/T: HuffPost Black Voices)