Unapologetically celebrating who you are can be one of the most empowering things.
Plus-size supermodel Denise Bidot understands this, and has been a champion of self-love and body positivity for years. Now, she is taking things a step further by launching the There Is No Wrong Way To Be A Woman campaign.
Bidot launched the campaign with an unretouched photoshoot featuring a diverse group of women dubbed "The Class of 2016." The group ranges in ages from young to middle-aged, and from sizes 2 to 22. They are mothers, sisters, grandmothers, and they come from all different backgrounds.
However, they all have one thing in common:
All the women embrace their own unique beauty.
On the There Is No Wrong Way To Be A Woman website, Bidot explains the mission of the campaign: "The slogan I created years ago has grown into a movement and like any movement it needs a home. Not only will women from all over the world have a safe place free of criticism on thereisnowrongwaytobeawoman.com, but they'll also have the opportunity to purchase merchandise baring the powerful statement and show how they've embraced their own unique beauty."
In closing, Bidot calls to change society's limited definition of beauty and celebrate all of our wonderful differences.
"The strength of a woman is unparalleled and society's definition of beauty often overshadows it," she writes. "I want to show that not only are we strong, but our differences are exactly what makes us beautiful. After all, a rainbow would be pretty boring if it was just one color and size."
The message from the campaign is already spreading on social media, as people are sharing empowering photos on Instagram and tweeting positive messages using the hashtag #ThereIsNoWrongWayToBeAWoman:
In phone conversation with A Plus, Bidot said that after the social media launch, she would like to do school tours. "While I think that it is beautiful that we help women feel amazing about themselves and embrace who they are, I think it is key to reach a younger generation," she said. "I have an 8-year-old daughter, so for me it is so important that she understands the message."
Bidot's added that her goal for No Wrong Way To Be A Woman is to have a scholarship fund and to take things to a global level. "I am big on education, and educating women, so I would love to support, and be able to lend a hand out to anyone who needs help whether that is emotional or financially. I want to travel the world and speak to women, not just in America, but everywhere. I get to travel internationally so I want to spread the messages in places where they've never had anyone talk about it."
And Bidot working to spread and promote positive messages about loving yourself and expanding society's definition of beauty. Fellow supermodel Ashley Graham has been an open supporter of self-love campaigns. She appeared in Lane Bryant's #ImNoAngel campaign and frequently posts encouraging messages on social media. ModCloth has a swimsuit campaign celebrating members of all shapes and sizes, and the #AerieReal campaign has model Iskra Lawrence as a spokesperson encouraging people to be themselves.
Like all of these movements, There Is No Wrong Way To Be A Woman encourages people everywhere to be their authentic selves — a message that we cannot get enough of.
This article has been updated to include comments from Bidot.
(H/T: Brit + Co)