For thousands of years, tattoos have been one of the most common and powerful forms of self-expression. In many cultures, they served not only as decorative elements, but as amulets, symbols of status and religious beliefs, marks of nobility, and whatnot.
However, when it comes to fashion, the industry has a pretty long tradition of frowning upon models with visibly inked skin.
A tradition that only recently started to change its ways and be more inclusive to various types of beauty.
To showcase this positive shift, London-based photographer Danny Baldwin created a series of eye-catching images titled Skin Deep that features male models baring it all to reveal the power of their tattoos.
"Tattoos help individuals stake claim over their bodies — an act perhaps nowhere more meaningful than in the fashion industry," says Baldwin.
The project features more than a 100 black-and-white portraits of tattooed male models and took Baldwin a year to complete.
Baldwin features a variety of subjects from a range of different backgrounds, age groups, ethnicities ...
His models also vary from amateurs taking first steps in their career, to professionals working with Versace, Vivienne Westwood, and others.
Despite their differences, these men all share on thing on common — their inked skin.
Baldwin says "Skin Deep" is all about "encouraging acceptance and celebrating individuality, freedom of expression, and creativity."
"I want to show how these people are breaking the mould of what others think by being true to themselves," Danny says.
Baldwin is currently running a Kickstarter campaign to fund his exhibition of "Skin Deep" and share the beauty he captured with the world.
Check out Baldwin's Kickstarter campaign here and share your amazing tattoos with us if you have some!