This Graphic Designer Brilliantly Sums Up How Every Artist Feels About Working For Free

There's "this supremely warped idea idea out there that if you love doing something then you should do it for free."

Meet Brooklyn-based designer Dan Cassaro.

Cassaro was offered a lucrative deal from Showtime, the premium television network, but was far from enthusiastic about their offer.

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For the once of a lifetime price of $0, designers were given the opportunity to create promotional art for Floyd "Money" Mayweather's upcoming fight.

Showtime

Compare this humble blessing to Mayweather's cumulative earnings for his past two fights, $72 million.

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Cassaro told A+ he feels there's "this supremely warped idea idea out there that if you love doing something then you should do it for free."

Dan Cassaro

"I love my job enough to know that it has value - to me and to others," Cassaro said. He calls some people's expectation that artists' work should be accessible for free an "unfortunate trend."

"I think maybe it's more important that people in creative professions are valuing their work enough to say no," Cassaro said.

Dan Cassaro

His philosophy extends across all forms of art, having never downloaded music illegally. "I am a proud sustaining member of an excellent streaming music service! Paying for your music is a deeply rewarding experience," he said.

View more Dan Cassaro's design work here.

(h/t AdWeek)

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