Why People Are Bringing Back The #CoverTheAthlete Hashtag This Olympics

Female athletes are shattering world records left and right — so why does the media still talk about them like this?

The Olympics is basically an event showcasing the astonishing physical and mental prowess of a select few among the human race. And this year, the women are truly making their markSimone Biles and Katie Ledecky are already household names in the United States, and women are breaking all sorts of sporting records (and social taboos) at Rio de Janeiro. 

But as they continue to prove themselves on the track, field and pommel horse, the media, it seems, still hasn't quite grasped how to talk about female athletes. 

When Hungarian swimmer Katinka Hosszu broke a world record in the 400-meter individual medley, an NBC sportscaster credited her husband-cum-coach with her win. The Chicago Tribune's headline — and subsequent tweet — about Corey Cogdell-Unrein winning bronze in the women's trap shooting event referred to her as "Wife of a Bears' lineman" instead of her name. 

The resounding criticism is an indication that people aren't standing idly by and letting casual sexism take the reins. But this isn't a recent gripe by any means. Late last year, a campaign called Cover The Athlete made a push for better media coverage of sportswomen — and judging by what's taking place in Rio, it is still as relevant in this Olympics as ever

Tweeting under the hashtag #CoverTheAthlete, many people are demanding for an end to the sexist commentary and questions that female Olympians have to put up with.

Female athletes are killing it in the Olympics — and beyond. It's time the media does them justice.