CoorDown, an Italian organization that advocates for people with Down syndrome, released a hard-hitting video in honor of World Down Syndrome Day, celebrated on March 21.
After tugging at our heartstrings with a video of children with Down syndrome talking to their future mothers and last year's "Special Proposal" project, CoorDown and its ad agency Saatchi & Saatchi returned this year with an even more powerful statement.
Starring actress Olivia Wilde, the video presents a twisted but eye-opening scenario that is set to change the way society treats people with Down syndrome. It all starts with six simple words:
"This is how I see myself."
"I see myself as a daughter. A sister. A best friend. As a person you can rely on."
"I see myself singing, dancing, and laughing until I cannot breathe."
"I see myself following my dreams, even if they are impossible."
Throughout the video, we see Olivia Wilde doing regular things, such as hanging out with her parents, doing laundry, cooking, singing and dancing — everything the voice behind the camera talks about.
The voice, however, isn't Olivia's.
The narrator in the video is revealed to be AnnaRose, a 19-year-old from New Jersey, and she asks: "How do YOU see me?"
AnnaRose is a full-time student, works part-time at a physical therapy center and really enjoys sports. She also has Down syndrome.
Just like anyone else, AnnaRose has ambitions that she wants to realize. She sees herself as a powerful young woman and an important member of society. However, the lack of empowerment for people with Down syndrome can shatter even the strongest dreams, that's why it's important that projects like this remind us to accept, celebrate and treat others the way we'd like to be treated.
Watch the full video below:
(H/T: Creativity Online)