If Everyone Watched This, Drunk Driving Would End Once And For All

We can celebrate when PSAs like this become unnecessary.

It's been 50 years since the first anti-drinking and driving TV campaign aired.

Since then, deaths related to drunk driving have significantly reduced in the UK from 1,640 in 1967 to 230 deaths in 2012. New research from the Department for Transport also shows attitudes regarding drinking and driving have greatly changed in the last half century.

Of those surveyed, 92 percent in the South West agreed drink driving was unacceptable and 93 percent said they would feel ashamed if they were caught drinking and driving. This compares to over half of male drivers and nearly two thirds of young male drivers who admitted drink driving on a weekly basis in 1979.

Seems like information worth celebrating, right? 

But ThinkUK, an organization promoting safe behavior on the road, disagrees. 

Just take a look at their newest PSA to commemorate the 50th anniversary of the anti-drink-drive campaign: 

The chilling ad shows the effects of a drunk driving accident, while people involved perform a dark rendition of Kool & the Gang's "Celebration." The tone of the song takes on whole new meaning as we watch firefighters and doctors work to resussitate the driver after the accident. 

But their attempts fail, and the police must inform the victim's wife and child of the death. 

Finally, the video ends with the powerful message that though deaths related to drunk-driving have reduced to 230, that's still 230 deaths too many. 

We can start celebrating when drinking on the road is no longer a cause for anyone's death at all. 

H/T Reddit