New Cheerios Ad Reminds Us That Even Those Who Work The Late Shift Deserve Love, Too

The 3rd shift is always better when you have someone waiting up for you.

More companies have been on their game recently, mostly in their attempts to include more diverse and represented families in their commercials.

So far, Cheerios featured a biracial family, Honey Maid a LGBT family and now, Cheerios is back at it with their newest ad that features a family who isn't on the typical 9 to 5 schedule. In the video above, dad is on the "3rd shift" of work, and it's taking a toll on the family. But in a bit of compassion, his son gets up early to share a bowl of cheerios with him, anyway.

Touching.

(H/T: TODAY)