There's been a takeover of social media, and thousands of people will have posts go up on their account that they did not write themselves. The organization behind this movement wants millions of people to hear their message, and by putting their posts into the feeds of others, they will achieve their goals.
Athletes, musicians, actors, and other celebrities have been spotted with these mysterious updates.
So what's actually going on? The truth is much more heartwarming than you'd think.
August 19 is World Humanitarian Day 2015, and the U.N. Office for the Coordination of Humanitarian Affairs (OCHA) is celebrating with a non-hostile takeover of social media. Taking over social accounts isn't done maliciously; each of these individuals has handed over the reigns of their accounts quite willingly.
Donating a social feed brings awareness of humanitarian efforts that would otherwise not receive the attention they deserve.
Each post, spaced about an hour apart, is told from the perspective of a humanitarian worker, and is signed off with #ShareHumanity so followers will understand that each installment is part of something bigger.
What kind of stories are being shared?
The stories are from humanitarians helping in the wake of natural disasters, conflict, disease, and many other reasons. #ShareHumanity amplifies the voice of those who need to be heard the most.
This is part of a story from a physician volunteering in the wake of Nepal's earthquakes.
This narrative describes helping refugees in Damascus.
Nuri Sherpa, featured on soccer superstar Ricardo Kaka's Twitter feed, traverses through the Himalayas in order to bring supplies to areas that have been cut off since the earthquakes.
The best part about this social media takeover is that it's not just for celebrities. Anyone can go to WHD's website and offer to hand over control of their Facebook or Twitter accounts. Users are offered a story and shown which posts will be added to their social media feeds over the next 24 hours. There is an option to reject certain posts or the entire story, and a new one will be offered.
It takes only a few moments to sign up, and then the posts start coming on their own.
Join in and help make a difference!
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