Not sure how to tell your mom what she means to you this Mother's Day? Well, this video might just sum it up for you.
The work clothes brand Carhartt released an ad titled "All Hail Mom" which celebrates the power of moms. It features real moms who are also mechanics, farmers, butchers, construction workers, and more showcasing that being a mom doesn't diminish how strong they are. In the background, a child reads a loving letter to his mom. It starts with an homage to Rosie the Riveter, who the child is learning about in school.
By the end, he reminds his mom how special she is to him, and how much he appreciates her hard work. "You make me feel like I'm the luckiest kid alive," he says.
"We made this commercial because at Carhartt, we're inspired by strong women every day – from the women who work at our Kentucky and Tennessee facilities, to the women who wear our jackets and bibs on the farms, ranches, and high rises of America," Brian Bennett, vice president of brand creative at Carhartt, said in a press release. "We've made workwear for women dating back to the 1940s and beyond – when every Rosie the Riveter showed the world a woman can build or fix anything. That spirit is alive and well in the real women and moms we filmed while creating this commercial. This video is an ode to strong women and mothers everywhere.
People on Twitter are definitely loving Carhartt's message with this ad.
Maybe this Mother's Day is the perfect time for you to remind your mom how much her hard work has meant to you.